B2B’s use events for demand and lead generation to build pipeline — here are few suggestions and ideas how can this be achieved in a virtual event setting:
- By placing advertising of the conference’s sponsors and streaming sponsored videos between sessions and/or during the breaks;
- By presenting the slides or background images with the content from sponsors between sessions and/or during the breaks;
- By creating one-on-one conversations between sponsors/exhibitors and virtual attendees eg Q&A after a keynote;
- By offering attendees to download “lead magnets” eg white papers, case studies, and presentations; during and after the virtual event (ConferenceCast allows to place attachments next to the webcast player for the live streaming audience to download along with the speaker’s decks);
- Getting attendees to subscribe to your sponsors content during and after the event;
- By giving your sponsors keynote slots and additionally downloadable videos to build thought leadership;
- Virtual booths and interactions in the chat, eg Slack channel where attendees and sponsors can post messages in the group chat and also connect one-on-one (chats, audio & video), again downloads can be shared on the group chat;
- Follow up over the email with the special offers from the sponsors to all attendees;
