The media landscape is rapidly changing. With so many popular video platforms and a radical increase in online content production, consumers now have access to high-quality content they can watch on demand.
Consumers are looking for quick and easy ways to digest information, which has led to increasing demands for video-based delivery. Combined with the rapid progress of low-cost video equipment and improved tech, producing videos has never been easier. Video content has gone mainstream and more conference organizers are finding success with monetizing and gaining value from their videos.
Conference talk videos reshape the future for event planners by becoming a resource for recurring revenue and a steady stream of income long after the event happened.
Let’s paint a picture of a potential scenario an audience member might encounter:
Adele is a digital marketing executive working in a mid-size agency somewhere in Europe. Adele cannot travel all the way to the US for digital marketing events that occur multiple times a year. What can she do?
Now imagine that there are roughly 23 million people who visit professional conferences in the US annually and 50 million specialists (!) who would like to attend conferences, but can’t due to various reasons. This fact alone was the inspiration behind ConferenceCast. Our team is currently on a mission to build the most comprehensive resource of professional live conference recordings from all over the world, allowing audiences to digest video content quickly and conveniently.
Our goal is to create the ultimate platform for video streaming conferences on demand and generate an ecosystem that powers conference organizers, speakers, and audiences.
In short, with the platform conference organizers can:
utilize conference video content to drive engagement and recurring revenue with our white-label solution;
enrich the conference videos and provide a great video experience for the audience with interactive features like transcripts and timestamps;
extend their reach and grow their audience and brand by offering videos on demand and leveraging the audience on ConferenceCast platform;
Now let’s break it down and see what specifically conference organizers can do with ConferenceCast.
Gain more value from conference videos by monetizing them or using them as a lead gen
You can generate additional revenue by monetizing your video content via subscription, selling individual videos, or bundling videos with ConferenceCast’s built-in payment tools.
On the other hand, you can also use your conference videos as a lead gen by distributing them widely and, with our built-in tool, collecting emails of people who are interested in your content to re-engage them in your future marketing campaigns.
Moreover, the platform lets conference organizers manage who has access to their conference videos. For example, you could offer federated yet open access for community members, or monetize your videos outside of your community while providing them at no additional price to event attendees.
Video content management made easy as pie
The ConferenceCast team will package your conference videos for you and build a white-label online display organized by sessions that can be embedded on your website. This saves you the cost of building an infrastructure to host the videos for your audience.
Drive your audience’s engagement with your conference videos
The problem with most popular video platforms, including giants like YouTube or Vimeo, is that they are intended for entertainment content. CC was built with conference audiences and organizers in mind, and our unique and focused features provide a better experience for viewing conference videos.
CC features make your conference videos transparent and interactive increasing the audience’s engagement while also enhancing your video content so it can be quickly and conveniently digested. All these pieces of magic make watching conferences more pleasant than ever.
If you’re an event planner wondering how to get more video views of your live conference recordings, or how to keep people watching your videos until the end, the following technologies and features can help you achieve that.
ConferenceCast Video Features
Table of contents
Videos on ConferenceCast are like an open book. They include a table of contents the viewer can use to search for the specific content they are looking for – especially helpful in a long video.
Video navigation & timestamps
As an extension of the table of contents, the timestamps allow users to see the contents of the conference talk prior to watching it and jump to the parts of the video that interest them most. Video navigation is especially handy if the user wants to skip the irrelevant content or watch over the best parts of the video.
Automatic transcription
Transcriptions make the content more accessible and easily digestible for everyone, regardless of language proficiency level. Transcripts are also great for skim reading to get to the gold nuggets.
Keywords
Here is where the magic happens. Keywords are auto-generated for each video. Your audience will also see an occurrence bar under the list of commonly-used keywords. The bar marks the moments when the discussion revolves around a specific keyword, making it easier to find a specific episode rather than rewatching the whole video.
There is a general topic search functionality as well. You can type in any keyword that is relevant to the topic of your interest and find materials around that topic.
Below are the search results for the keyword “AI”:
Video archive
The video archive allows conference organizers to store conference videos from past years so audiences can access them in one place. This can come in handy, especially if you're hosting several events per year and would like your audience to have access to all your videos from a single archive.
Conference and speaker profiles
Every video has a short description of what the talk covers, published slides along with video and profiles of the speakers listed that the audience knows why they should or shouldn’t watch it.
Key takeaways
In summary, ConferenceCast was built with conference audiences and organizers in mind. Unlike other video platforms, CC is tailored to hosting conference videos, with its numerous unique features providing an enhanced experience and allowing users to watch conference videos more easily and enjoyably than on any other platform.
We’d like to conclude this post with a short, sweet note addressing all conference organizers:
We wish you much success and growth next year and look forward to seeing you take your brand to the next level.
With much excitement about the upcoming year and all the fresh opportunities it will bring,